Subaru Wins the 2017 5-Year Cost to Own Award

As an automotive manufacturer, Subaru is not new to awards that assess quality and industry-leading features. Our brand won the 2015 5-Year Cost to Own Award from Kelley Blue Book, and followed that award with a second win in 2017. As has become clear, Subaru is once again receiving the recognition it deserves. We'd like to provide you with more information about this recent win and what it means for Subaru and car buyers everywhere.

Subaru's Win Can Be Your Gain

Kelley Blue Book is dedicated to bestowing an annual award that honors the best automotive brands and models. The 5-Year Cost to Own Award in particular is an important measure of a model's longevity and quality. Subaru won in two categories: "Best Brand" and "Best Compact SUV/Crossover" for the 2017 Crosstrek.
While the recognition for the 2017 Subaru Crosstrek is impressive, the big win is the "Best Brand" award. An independent third-party company evaluated our 2017 lineup against the lineup offered by other automotive manufacturers and found that it retained its value best and had the lowest cost of ownership. For many car buyers, buying a quality car they don't spend a fortune to maintain is extremely important.

Why Did It Win?

Kelley Blue Book analyzed the average cost to own for Subaru's entire line and discovered that the brand was less expensive to own over time than competitor models. In particular, the Subaru Crosstrek, Subaru Outback and Subaru Forester helped the company secure the win. The criteria examined is as follows:
  • Overall model quality
  • Typically ownership costs
  • Impact of vehicle depreciation over time
  • Fuel efficiency
  • Cost of automotive insurance

What Does This Mean for Subaru and Car Buyers?

Car buyers like to know about new features, performance, and any relevant car technology. Seeing this "Best Brand" recognition gives you confidence that you’ll be happy buying a Subaru, since it covers all criteria in one impressive statement. Come check out our impressive 2017 lineup at Tacoma Subaru this month.


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